5 Direct Reasons To Outsource To An Email Writer

As a business owner, you may already know the importance of email marketing.

If not, don’t worry. I’ll be going over why it’s so important in this post by exploring five reasons why outsourcing your email copywriting to an email writer is the smart decision.

Getting emails directly into your customer’s inboxes is one of the most cost-effective ways to drive sales and nurture those all important relationships.

But it’s not just about getting the email to its end destination. The email copy itself has to provide value to your reader to do all those things you want it to do: build trust, engage your audience and generate sales.

Writing emails that can provide this value takes time, strategy and expertise. Three things that a busy business owner like yourself doesn’t have the bandwidth for.

Managing an email campaign whilst also running your business can quickly become overwhelming. This is where outsourcing comes in.

By teaming up with a professional copywriter, you can turn email marketing into a powerful, scalable tool that drives business growth and increases ROI.

So, if you want to save time, increase your sales and retain customers then read on as we explore the five reasons outsourcing your email writing can be a massive win.

Reason 1: Outsourcing to an Email Writer Saves Time for Your Core Business

As you know, running a business means wearing many hats.

Your to-do list only ever seems to grow and adding another task of writing emails to it doesn’t seem like the best use of your time.

Crafting effective emails isn’t as simple as throwing a few sentences into the email body and hitting send either. It has quite a few steps that need careful consideration:

• Strategizing the company goal e.g. sales, engagement, retention etc.

• Coming up with compelling subject lines that aren’t simply ignored

• Personalizing the message for your different customer segments

• Testing and optimizing content for better performance e.g. A/B Testing

  
  

Immediately you can see this is a potential time sink. Time better spent elsewhere for your business.

You could be focusing on expanding your product line or improving your customer’s experiences.

Outsourcing email copywriting to a freelance expert solves this problem. 

Having a professional look after your email campaigns gives you back hours per week. Hours that you can spend on growing your business.

Real World Example:

Imagine you’re launching a new product for your company. 

Instead of spending hours crafting emails to announce the product launch, promote pre-sales and follow up with customers, you outsource the writing to a professional copywriter instead. 

They focus on creating persuasive, on-brand email content and you can direct your attention to finalizing the product, training your team and preparing for launch day.

The Bottom Line:

As a business owner, your time is better spent on strategic, high impact activities that propel your business ever onward.

Outsourcing your business’s email writing kills two birds with one stone by freeing up your time and giving you high quality email copy that produces results.

Reason 2: Gain Specialized Expertise by Outsourcing Email Copywriting

Email marketing isn’t just about writing. 

Sure, the bulk of the content is written text that someone reads, but there’s a hidden art to its success.

Catchy subject lines and a few paragraphs of text can only go so far. 

Your email campaigns need to be built upon an understanding of your customers, giving them the message they want when they want it and encouraging them to take specific actions.

In order to do this, you need to rely on knowledge and skills that most business owners haven’t had time to master.

Cue the copywriter.

Why expertise matters

A professional copywriter can bring specialized knowledge to your business that can take your email campaigns from good to great. 

They know how to:

• Craft subject lines that increase email open rates

• Write copy that connects with your audience emotionally and motivates them to act

• Optimize content for mobile devices, where the majority of emails are read

• Use formatting techniques to ensure your emails are scannable

• Incorporate psychological triggers like urgency, scarcity and exclusivity to boost engagement

Not only that, but a good professional copywriter likely stays updated on industry trends in their niche and can ensure your email campaigns are up-to-date and legally sound.

The Role of Email Writing Strategy

A professional copywriter doesn’t just write copy for an email marketing campaign. 

They help you strategize.

By consulting with you, they can help analyze your business goals, target audience and any existing email performance.

With this data, they can then help produce content for your business that aligns with your specific objectives.

Real World Example:

Imagine you want to re-engage a segment of inactive customers.

Instead of sending a generic “We miss you!” email, a professional copywriter can put together a personalized re-engagement campaign after consultation with you.

They could put together an email that offers an exclusive discount to your customer or maybe a list of content tailored to their previous interactions on your site.

This kind of personalization during re-engagement can dramatically increase response rates and reignite your customer’s interest.

What You Gain by Outsourcing Email Writing

Outsourcing your email writing isn’t just delegation.

You do claw back some much needed time, yes. 

But you’re working together with someone who understands what works in today’s hyper-competitive inboxes.

This ensures your efforts in strategizing and sending out these emails in the first place isn’t wasted time.

If time equals money, and you’re saving and reducing wasted time, then profit?

Maths isn’t really my strong suit, but basically, you gain time and eventually increase profits by outsourcing your email writing.

The Bottom Line:

Outsourcing your email writing is an investment in quality and strategy that ensures your email campaigns deliver measurable results.

As a business owner, you can free yourself from the steep learning curve and time sink of email marketing and focus on what you do best instead.

Reason 3: Boost Open Rates, Click-Throughs and Conversions with an Email Writer

Performance is a key metric in all email campaigns.

You could send out hundreds of emails, but if not a single one is opened your efforts and potential revenue are wasted.

This is where a professional copywriter can help. You can rely on their experience and understanding of how to capture attention, hold interest and prompt action.

Why Open Rates Matter

I learned the hard way, but first impressions matter.

Your email subject line is the first and sometimes only chance to make an impression.

If it doesn’t immediately draw your customers eyeballs to it in a crowded inbox then you’re fighting an uphill battle.

Professional copywriters (like myself) know how to put together a subject line that will grab your customer’s attention without sounding spammy or clickbait-y.

They can utilize proven copywriting techniques like:

• Creating curiosity or urgency (e.g. “Hurry! Your exclusive offer ends tonight.”)

• Personalizing the subject line with names or specific details

• Highlighting value upfront (e.g. “Save 30% on your next purchase - today only!”)

  
  

Of course, these techniques only work when fed by the information gleaned from consultations with you, the business owner. You know your customer better than anyone else after all.

As well as copywriting techniques, a professional copywriter can help increase open rates by using research testing techniques, such as A/B testing.  

Here are some great examples of successful A/B testing results.

Boosting Click-Through Rates (CTR)

Okay, so you’ve successfully made a great first impression and your beautiful subject line resulted in an opened email. 

Now what?

Well, you want to encourage your reader/customer to click through to your website, landing page or product page from the email.

This is another herculean task just like standing out in the first place was. 

You’ll need content that keeps your customer reading and wanting to know more. 

It will need to be clear and to the point and have strategically placed calls-to-action (CTAs) to elicit clicks.

Again, time to rely on your copywriter.

They can:

• Structure the content so readers can scan and grasp the message quickly

• Write concise, action-orientated CTAs (e.g. “Shop Now,” “Claim Your Discount,” or “Learn More.” You get the idea.)

• Design emails that guide the reader’s eye to a specific action

You can just outsource the details like this to your copywriter and they’ll optimize your emails to direct your customers to whatever goals you set.

These can be as varied as completing a purchase, signing up for a webinar or downloading an eBook.

Driving Conversions and Revenue

So, you successfully captured attention and your email was opened. 

But you went even further and actually had engaging content that your customer wanted to read (or scan) which resulted in them being drawn down to your CTA.

This step is just as crucial as the previous two. This is the step to where everything else has been leading. 

You got their attention, you engaged and inspired action. Now you want to convert and capture revenue.

This is where those psychological principles I mentioned earlier can get you over the line:

• Urgency or scarcity (e.g. “Only 3 spots left!” or “Offer expires in 24 hours!”)

• Personalized offers to make your customer feel exclusive (e.g. “Just for you: 15% off your next order”)

• Designing emails that match your customer’s journey. From welcome sequences to post-purchase follow-ups.

Real World Examples:

Imagine you’re running an abandoned cart email campaign. 

A professional copywriter can turn this from a reminder to a high-converting sequence by crafting messages that remind your customer of their item, highlight the unique selling points and then add urgency with phrases like “Your cart is reserved for the next 24 hours.” 

These small touchpoints can increase the likelihood of completing a sale drastically.

Or

Let’s say you’re running a limited-time promotion. 

You have your copywriter put together a launch email with:

• A subject line like “Introducing [product name]: Save 20% Today Only!”

• Body copy that highlights your product’s unique benefits and creates excitement

• A prominent, easy to click CTA like “Shop Now and Save.”

This results in more opens, more clicks and a higher conversion rate than if you had just gone with a generic “Check out our new product” email. 

Thankfully, this all comes with minimal effort on your part.

You just need to outsource to a professional copywriter of course!

The Bottom Line:

Outsourcing your email writing results in better performing email campaigns that have higher engagement and produce more sales.

Rather than struggling on your own to find out what works, you can outsource to an expert and work with them to deliver emails that consistently deliver your business results.

Reason 4: You'll Ensure Consistent, On-Brand Messaging

Every email you send to a customer is an extension of your business.

It could be a promotional campaign, a welcome sequence or even a transaction receipt.

Each of these represents your brand and its identity. You want to build consistency here as this builds trust and recognition.

Each email you send can help in building this trust if done right.

If your emails lack a cohesive tone, style or overall message then your brand image can quickly become diluted and customer’s won’t trust or even recognise you.

Why Consistent Messaging Matters

Having your email campaigns fully aligned with your brand identity ensures a frictionless customer experience.

Your consistent voice helps to build trust by showing your customers that you’re professional, reliable and able to deliver on their expectations.

Inconsistencies, like switching between formal and casual tones or using conflicting visuals can make your brand seem disorganized or untrustworthy. 

For example, imagine you’re a premium skincare brand that is known for elegance and sophistication.

Sending across an email with an informal tone like “Yo, grab this deal now!” would obviously feel out of place and alienate your potential customer.

This is an extreme example, but even subtle inconsistencies can be picked up subconsciously.

How a Professional Email Writer Ensures Consistency

So, you’re aware that consistency in messaging is vital for your business.

But how to achieve this?

Either write all of your content yourself or outsource to a professional copywriter of course.

A professional writer can:

Define your brand voice: they can take time to understand your brand and its ideal voice. This voice can then be used in every email your business sends.   

Create a Style Guide: A professional writer could put together a set of guidelines for tone, formatting and style for future use. 

Collaborate with Teams: Freelance copywriters often work closely with your business’s marketing or design team to make sure your email copy matches the company visuals and overall branding.

Consistency Across Campaigns and Customer Journeys

An expert in writing emails knows how to maintain consistency across campaigns, but also across your customer’s entire journey.

For instance:

Welcome Sequence: your copywriter could establish your brand’s personality from the very first interaction with your customer.

Promotional Campaign: This brand personality, already established with your welcome, can be built upon in further promotional emails. Your writer can balance urgency and value while staying true to your brand voice.

Transactional Emails: Even routine communications can be turned into brand-building touchpoints with the appropriate writing. 

Keeping a consistent voice/tone across these different aspects of your customer’s journey helps to create a cohesive experience. 

Moving from your website, to an email and over to a blog post should feel seamless for your customer. 

Like they’re hearing from the same person each time. This ensures your brand becomes trusted and recognized by the people you want as your customers.

Real World Example:

Ok, so you’re a growing eCommerce brand. 

Your website is great. It’s sleek and professional with a matching tone in its copy. Maybe you hired a professional copywriter for it? 

However, your emails are disconnected from this immaculate website facade.

They’re all over the place, casual one minute and sales-y the next.

You make the choice to outsource the writing of your emails to a professional email writer.

And boom. Your email content now aligns perfectly with your incredible website and other marketing materials.

Job done. At least for now.

The Bottom Line:

Successful email marketing absolutely requires consistent, on-brand messaging to be successful.

Outsourcing your email writing for your business is a no-brainer. 

It ensures every email campaign reflects your brand identity. 

It gives you the confidence that your messaging will be communicating exactly what you want it to communicate to your customer.

And ultimately, it strengthens your position in the market as a recognisable and trustworthy brand that is worthy of custom. Which is the whole point after all.

Reason 5: Achieve A High ROI With An Email Writer Instead of Hiring Staff

Going back to what I mentioned in the intro, email marketing is one of the most cost-effective channels for driving sales and customer engagement.

However, like anything worth doing - it can be difficult and requires patience.

Many business owners mistakenly think they need to hire an entire marketing team to handle their email campaigns, but that’s far from the truth.

Of course, it depends on the size of your business, but many small to medium sized enterprises (SMEs) can get by with a single freelance professional handling their marketing.

By outsourcing your email writing to a freelance professional, you can gain the benefits of expertly written emails without the overheads of in-house staff.

Why Email Marketing Delivers High ROI

For every $1 spent on email marketing, the average return is $42.

That’s a massive return on investment (ROI), especially for something that doesn’t have to be excessively difficult or time consuming. At least not if you outsource!

Of course, this ROI is a best case scenario and assumes all the variables in your email marketing strategy are solid. 

To get this kind of ROI requires expertly written and strategically targeted emails. You need emails that are personalized and are consistently optimized via testing feedback.  

Essentially, emails written by a professional writer. 

Cost-Effective Copywriting Expertise 

Having full-time marketing employees on the books comes with significant costs: salary, benefits, training and onboarding time.

Outsourcing to a freelance copywriter gives you access to their skills and expertise without the long-term commitment.

You only need to pay for the work you need and you decide if this is a one-off or a recurring exchange. 

For example, a small business could spend $50,000 pa for an in-house email marketer.

If they outsource instead, they will likely spend only a fraction of that while still getting the high-quality, results focused marketing deliverables.

Flexibility to Scale with Your Needs

Outsourcing your email writing gives you maximum flexibility to scale as your business grows.

Need a few product launch emails? Done.

Want an entire nurture sequence for new leads? No problem.

Don’t want anything right now? Also fine.

This is in stark contrast to hiring n-house where workloads can ebb and flow, meaning resources are being wasted or not used efficiently.

If you want someone who can adapt to your dynamic business needs, then a freelance writer can be the best way to go.

Maximizing Revenue Without Wasting Resources

Professional email writers know how to make every dollar or pound you spend deliver.

They can craft you emails that convert and provide results that can be seen and measured.

If not? Well, you don’t need to work with them again, right?

Outsourcing your email marketing to a freelancer gives you access to their experience and can:

• Help your email campaigns target the correct customers by segmentation

• Give your customers high-converting copy that drives them to action

• Brings your customer on a journey that ends in them clicking on your optimized CTAs 

This precision in applying your copywriters expertise reduces any wasted effort and maximizes your potential revenue per email campaign. 

Real World Example:

Imagine you’re an eCommerce brand again.

You’re preparing a holiday sales campaign. Instead of hiring a full-time marketer or taking on the work yourself, you hire a freelance copywriter.

They put together an expertly written email sequence tailored to your customers.

This sequence includes: a teaser to build customer anticipation, a launch email that showcases your best deals and reminder emails that promote urgency with CTAs like “Only 24 hours left!.”

The result? Increased sales, a seamless customer experience and no long-term commitments required by you.

The Bottom Line:

Outsourcing your email copywriting is cost-effective.

It helps you maximize potential revenue and minimize overhead.

Instead of investing in long-term salaries and benefit packages, you can allocate some budget to high-quality email campaigns that deliver results.

And best of all: you only pay for what you need.

Conclusion

Outsourcing email copywriting isn’t just about delegating a task you don’t want to do.

It’s a strategic move that empowers you and your business to achieve more with less.

It doesn’t matter if you’re a small business owner managing multiple responsibilities or a growing enterprise looking to scale. 

Partnering with a professional copywriter can be a massive advantage in many areas:

• It saves your business time

• It gives your business access to specialized expertise

• It improves key performance metrics in your email campaigns like CTR

• It promotes consistent branding and messaging

• It helps you achieve a high ROI and allows you to turn emailing into a high-impact growth stream for your business.

  
  

With the right professional freelancer on your side, you can focus on what you do best - running and growing your business - while they handle your email campaigns in the background and find new ways to engage your audience and increase revenue.

The Results You Can Expect

Outsourcing your email writing can deliver:

Stronger Engagement: Emails that your customers open, read and take action from

Higher ROI: Campaigns that maximize every single dollar spent

Scalable Growth: The ability to run more campaigns without stretching your team

Professional Quality: Polished, brand-aligned content that reflects your business's values and overall vision

Take The Next Step

So, ready to see what improvements a professional copywriter can make to your business?

If I've convinced you on outsourcing and you’re ready to elevate your email marketing then there’s no better time to reach out.

Contact me today for a free consultation and let’s discuss how I can help your business create email campaigns that can engage, convert and grow your brand.

Thanks for reading! You can see more posts like this here.