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Conversion-Focused Email Sequence | AdElevate Academy
Project type
Email Sequence
A Google Ad conversion rate improvement email sequence using the PAS framework for a client.
The company is a fictional digital marketing educational platform named: AdElevate Academy.
Their offer is advanced digital advertising courses, with a focus on Google Ads mastery.
Their goals:
To convert leads into paying students for the Google Ads Mastery course in the short term.
To build a loyal community of learners who achieve success with Google Ads and return for future advanced programs in the long term.
They want to help their customers avoid wasting their ad spend, being overwhelmed with complexity, lacking confidence in their campaigns and achieving a low ROI while wasting their time.